Saying “thank you” keeps customers
coming back
By Joe Haddad
Merci. Gracias. Shoukran. Arigato. Do jeh. Gratia. Thank you. There are many different ways to say “thank you” to customers for their loyalty.
Building customer relationships is good business. No matter what you’re selling, competition is intense and coming from every direction. For customers to pick you out of the crowd and remain loyal, they need to perceive a difference. Very often that difference comes from the relationship and trust you develop with the customer.
Every encounter you have with a customer is a chance to learn that customer’s likes and dislikes. The more you know about your customers, the better you can serve them. Below are some ways to maintain contact with customers and thank them for their business, even if face-to-face interaction isn’t always an option.
Two small words…one
huge impact
Always say, “thank you.” Statistics show that a customer is 75 percent more apt to return when they feel their business is appreciated. Be sure to take the time to thank your customers for their business at every possible chance.
When expressing your gratitude, a simple “thank you” may suffice, however, in today’s world, adding a personal touch can make all the difference to your customer.
Stay connected
Like any successful relationship, it takes some effort to create and maintain a connection with your customer base. It goes beyond being attentive and helpful when you’re face to face with a customer.
You have to show your customers that you’re thinking of them even when they’re not thinking of you. To do this effectively, consider developing a print communications program. Make it easy for customers to stay in touch with you and your staff:
- Make your Web site an easy and reliable source of information.
- Mail out a periodic newsletter that informs customers about new products, services or special promotions.
- Develop a print communications program to let your customers know you’re thinking of them. Consider such items as holiday cards, postcards announcing special events and sales, and direct mail to introduce new services.
- Respond promptly to calls and requests. Customers appreciate the attention and it shows you care.
- Show your appreciation. Find ways to thank your customers for continuing to bring you their business. Promotional products with a customized company message or logo, personalized note pads, gift certificates and special discounts are a few ideas. Thank you notes can be created and sent to acknowledge customers’ continued support and for new customer referrals.
- Share your expertise. You can solidify a customer relationship by offering helpful suggestions, useful tips and solutions to common problems.
Every print communications piece reflects the quality of the product or service your organization provides. There are a variety of cost-effective choices. Ask your print professional for ideas to stay in touch when you can’t see your customers face to face. Your customers will thank you – and keep coming back.
Joe Haddad is co-owner of Allegra Print & Imaging at
This article first appeared in BIZ X MAGAZINE, Serving the Businesses and People of Windsor & Metro Detroit.
